Our Commitment

Our philosophy is not to simply provide financial services, but to provide partnership and council every step of the way. We seamlessly coordinate the many components of your wealth management plan and are committed to providing financial clarity, solutions, and service that allow you to focus on the things you care about most. One of our greatest strengths is the collaborative team of specialists that we have assembled to serve and support each client. We truly enjoy helping people make smart financial decisions and look forward to learning more about you, your priorities, and your goals.

We are your single point of contact for all of your financial matters.

  • Our coordinated network results in a unified solution that enables you to focus on what is most important to you.
  • By overseeing your entire financial picture, we maintain a deep understanding and awareness of your entire financial life to provide you with clarity and simplification.
  • Our partner organizations combine the credibility of globally-recognized financial firms with local, independent partners working together for you.
  • Each of our partners has clearly defined roles and responsibilities providing accountability and clarity.

A Strong Network

Simplicity Wealth is a SEC Registered Investment Advisor that provides institutional portfolio management, investment research, and trading services through deep integrations with select advisory practices. Collectively, we oversee an intentionally crafted collection of investment strategies which are carefully selected based on your specific needs and goals. On an ongoing basis, extensive research processes are implemented to re-evaluate the asset selection, asset allocation, and fund managers for each investment strategy.

Our Team of Experts is an established network of professional advisors that provide extensive expertise and seamless coordination across all aspects of your financial life. This may include tax preparers, estate planning attorneys, healthcare specialists, business consultants, bankers and lenders, as well as various other specialists.

We partner with Independent Custodians to provide asset custody and safekeeping services which creates a critical barrier between your funds and any outside party or advisor. The custodian provides you with periodic statements, executes trades, and collects all interest and dividend income owed to you.

A diverse group of globally-recognized Investment Managers are used within each portfolio allocation. The Investment Team “manages the managers,” conducting regular and extensive due diligence, investment research, and rebalancing. The investment managers are carefully selected to maintain an allocation in accordance with the stated portfolio objective. Each financial institution represented in the portfolios offers a distinct investment management team and specialty. This introduces an additional layer of oversight and management within your portfolio.

Rodney Jarrell

President  MBA, CPA, CFP®

We specialize in providing strategies and guidance for those who are seeking a better lifestyle in retirement. Like many people your retirement may last as long as 30 years and you should take steps to create a plan that that will provide the type of lifestyle you want during your leisure years. We have helped individuals and couples, at all economic levels, to achieve their financial and long-term goals and enjoy retirement by working hard and smart, and being ready for them when needed.

We’re very hopeful for an opportunity to discuss your retirement strategy so you can learn firsthand how we can be of benefit. There is no cost or obligation when talking with us by phone or meeting to discuss your circumstances and your retirement goals. We look forward to working with you soon to help you lower your stress and worry over your retirement years.

Investment Team

Steve Osterink, Jr.


Steve Jr. is the driving force behind the development and innovation of Advisory Alpha’s investment solutions and platform. He leads the investment team and brings more than a decade of experience to the firm as well as extensive knowledge of personal finance and asset management, as evidenced by his CFA®, CFP®, and AIF® designations.

Steve Osterink, SR.

With nearly 40 years of experience in the financial services industry and working with investors, Steve Sr. co-leads the investment team. He has an uncanny ability to focus in on practical solutions to complex problems, and his wisdom is a valuable resource for the firm.

Nick Heinrich


Holding the CFP® designation and as a CFA® Candidate, Nick leads a team of financial planning consultants that implement various portfolio analysis and planning resources with the goal of improving clients’ financial situations. Nick is a key member of the investment team and is positioned to craft comprehensive solutions to financial challenges that span all stages of the financial planning process.

Jon Lohr


Jon has a diverse background in corporate finance and investment management. He manages the daily investment research and portfolio management responsibilities for the investment team which involves asset allocation research, fund monitoring and due diligence, investment strategy evaluation and implementation, and performance monitoring.

Brian Kragt

Dedicated to detail, responsiveness and efficiency, Brian is responsible for the firm’s trade management and portfolio accounting systems. This includes everything from
implementing portfolio investment decisions, account rebalancing, cash management functions, trade execution, account billing, and performance reporting.

Janine Osterink

Janine manages our accounting and financial systems, human resources functions, and office operations. She is also a key member of our compliance team and supports various departments across our firm including trading, financial planning, performance reporting, and account billing.

Mike Baker

Mike has a strong background in computer science and statistics which aids in his role as a key member of our operations team. He leads our technology initiatives as well as supports the trade management and portfolio accounting functions.

Jared Margolies

Mr. Margolies serves as Director of Compliance. Mr. Margolies is responsible for developing and enhancing the compliance protocol across the Group. Mr. Margolies has over 20 years of compliance and supervisory experience, including leading the compliance team at a global life and annuity wealth management insurance company. Mr. Margolies earned a B.A. in Business from Stockton University.

Plan For Your Future

There is no one “best place” to put your retirement money because each individual and couple has unique requirements, different tolerances for risk, and need their money at different times. Likewise, there is no one place to keep your money that fits everyone for exactly the same reasons. Your unique circumstances must be taken into consideration if you seek to find the “most favorable place” for your retirement money. This is where we can be of service.

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